Canton Fair Time-Tested Platform For Nurturing Dreams Of Successful International Trade
Canton fair is a trade exhibitions held in the Canton province of China two times every year. It was first held in the year 1957. It has now been officially renamed as the China Import and Export Fair, but is still colloquially known as the Canton Fair. It is the largest trade fair in China, having a massive repertoire of products on display. It is attended by a huge number of entrepreneurs. Enterprises from China and abroad showcase their products in attempt to give a boost to their import export business. It is a platform for business men to scout for opportunities to gain stronger footing in the import export market. Many times, it is an important take-off platform for businesses in their nascency.
The fair is held twice in spring and autumn. The fair is split into three stages- first dedicated to electronics and other industrial products, second to household products, furniture, toys and games and the last to the other miscellaneous items like clothing and accessories, products from the medical and food industries etc. Each stage lasts for five days. Thus, fifteen days, twice a year are allocated to the meeting of people interested in international trade. This is also an excellent platform for people to understand the changing and upcoming marketing trends in the ever changing field of import and export. Entrepreneurs also get an opportunity to gain new ideas for development of better product lines, which is crucial for setting up better supply chains and expanding their business.
This fair was initiated more than 50 years ago in order to help in the marketing of novel products and to give a starting push to small businesses. Over the years, it steadily grew in popularity and was frequented by business enterprises not only in the province of China, but from all over the world. Today it is an event of immense national and international importance. It facilitates interaction between business people from different area and encourages exchange of ideas and clinching of important deals. It is an event eagerly awaited and patronized by fresh and established businesses all over the world.